About
In March 2019 Blackboard announced that Transact acquired by Reverence Capital Partners, and would become an independent company. Transact’s extensive portfolio of integrated solutions enables institutions to provide a frictionless experience across campus including campus access, mobile credentials, stored value and point-of-sale solutions, security management, attendance automation, events authorization, electronic tuition payments, and bookstore management. As a market leader in campus engagement and payments solutions and the pioneer of mobile credentials, Transact was well positioned to grow and create value for it’s customers as a standalone entity.
Following this announcement, Transact kicked off a visual language development initiative. Transact's products had adopted the design language and brand aesthetic of Blackboard, and now—without a unifying parent company—there was a design system void. As a result, Transact's products became generic and lacked a core identity. Transact and Narrative dove in to solve the issue, and developed a design system and guidelines that would support the creation of consistent and cohesive experiences for users across the entire product suite. With this engagement, Transact renewed its commitment to a strong brand identity that accurately reflects their values to provide a positive user experience for their customers.
Challenge
Multiple and disparate products that span the holistic campus experience
Students use a variety of products to manage day-to-day campus expenses. Transact aspires to consolidate and simplify these processes and allows users to manage a variety of accounts in a single responsive, platform-based environment.
Business Value
An opportunity to make products more efficient and user-friendly
Transact provides a suite of integrated expense management tools that allow universities to create more efficient financial management processes for students using campus-related services.
User Value
Empowering students to seamlessly navigate their college campus
Students have a centralized, familiar and responsive environment that provides the ability to track and manage school-related expenses—everything from tuition payments to meal planning and class fees.
The magic collaboration between marketing and product teams
The collaboration between marketing and the product teams at Transact created a brand and creative strategy through introspection of the products and services Transact offers and the core demographic to whom they serve. The opportunity for Design and Marketing teams to collaborate together to create more meaningful experiences is often overlooked in traditional top down approaches.
The new design has a remarkable impact on making our products easily understandable, and it emphasizes the significant transformation required for achieving simplicity.
Taran Lent
SVP Product and Technology
Tansact
A focused strategy to cover Transact’s vast product space
The new design has a remarkable impact on making our products easily understandable, and it emphasizes the significant transformation required for achieving simplicity.
Chad Fisher
Lead Designer
Accounting for white label capabilities
Our pilot group was able to successfully process ticket sales at both the WCC and NCAA Tournament this year, and we are anxious to roll it out into different areas of campus in the upcoming year.
Linda Wilson
Financial Systems & Services Manager, Gonzaga University