About
A pioneer in construction-scale 3D printing, ICON is at the forefront of innovation, delivering higher-quality homes efficiently and affordably. This project centers on showcasing ICON’s groundbreaking technology, emphasizing its transformative impact on community development.
Designing a first of its kind, immersive home showcase.
Challenge
Building an immersive digital experience that gives the consumer buying confidence
3d-printed houses are new and unique; how can we match the magic of a new form of building, with a new form of home browsing?
Business Value
Potential home buyers can tour homes even before they are built
An immersive neighborhood and home showcase experience allows potential buyers to experience these unique 3D homes without stepping through the door. Buyers can easily browse every home model, or filter the options to conform to their needs. Interested buyers can reserve homes during this pre-build phase.
User Value
Buyers can browse, compare, and purchase homes in an efficient way
This showcase enables buyers to answer their questions without the burden of visiting each home site. The tour not only educates them on the process and materials used, but also provides environment context from the street to the kitchen.
Revolutionizing Home Buying with ICON's Seamless Digital Experience
A core part of buying a home is understanding the context of living. The designers reimagined the conventional real estate map, in order to present home buyers with a comprehensive view of available homes within a master-planned community.
