About

Chad Fisher

A seasoned design leader with a passion for driving innovative and human-centered design solutions.

As a co-founder of Modernist Studio, which was acquired by Gorilla Logic in 2021, I played a key role in building and growing the company. Now, I'm looking forward to new challenges and opportunities in my current role as a co-founder and partner at Narrative, a strategy and design consultancy.

With a background as a Creative Director at Blackboard, User Experience Designer at General Electric, and Visual Designer at Frog Design, I've honed my skills in crafting design solutions across a range of disciplines, including websites, mobile applications, marketing collateral, and branding visions. These experiences have developed my expertise in visual design and strategy, focusing on creating compelling and cohesive narratives.

I excel at bridging the gap between design strategy and detailed pixel-perfect solutions while maintaining uniform brand continuity across complex systems. My unique perspective and skillset are informed by my experience working with both internal teams and external clients. I understand the importance of designing solutions that meet the needs of both groups, and my approach emphasizes collaboration, innovation, and a deep commitment to human-centered design principles.

In my current role, I oversee all design initiatives at Narrative, set design standards and processes, and lead teams for the clients we partner with. This includes working with product owners, core stakeholders, and additional team members to ensure that design solutions align with business goals and user needs. I drive projects to successful outcomes through strong leadership and a collaborative approach.

Design DNA

This colorful visualization reveals the fundamental building blocks that shape my approach to design.

Ethos

My design ethos guides my approach to creating solutions, reflecting my values and beliefs in the process.

Clients

Trusted by leading brands: a look at the companies that have benefited from Chad’s expertise.

AspenTech

Atlassian

AT&T

Bank of America

BirdDog

Blackboard

Bloomberg Philanthropies

Booze Allen Hamilton

Cognosante

Comcast

Dell

Deloitte

Disney

eClinical

General Electric

Farmers Restaurant Group

Houghton Mifflin

InStride

Intuit

LegalZoom

Lightspeed

Logitech

Microsoft

MyEdu

Realtor.com

Silicon Labs

Sony

USAA

UT

Wonderschool

Publications

Co-authored with Matt Franks and Jon Kolko, our book explores storytelling's transformative role, shaping customer desires, informing design strategies, and elevating product excellence.

4.5

Design Research

This Chainsaw Cannot Fly: Unlocking Success Through The Power of Storytelling

Resume

Resume

Let’s work together

Chad Fisher

Let’s work together

Chad Fisher