About
Behind BirdDog is the story of two Texan best friends executing a mission to help landowners steward their land and facilitate the building of real relationships by making hunting experiences accessible to all.BirdDog is more than just an easy-to-use booking platform, it’s a movement to unplug, explore, and experience the enrichment of nature.
Challenge
Creating an dual experience for a traditionally low-tech industry
BirdDog’s product aspires to bridge the gap between landowners and hunters. The majority of landowners come from a manual labor, low-tech background, but the growing population of younger hunting enthusiasts are familiar with and expect seamless booking experiences like one would use to find place to stay.
Business Value
Landowners can earn additional income while providing unique hunting experiences
With this new platform BirdDog captures the opportunity gap between landowners looking to earn sustaining income and hunters looking for unique experiences they would never find otherwise.
User Value
Browsing and purchasing hunting experiences is easier than ever
This platforms helps both the supplier and the consumer by providing simple, intuitive interfaces that facilitate each user’s unique goal—whether that’s becoming a 5-star host or having the experience of a lifetime.
Balancing detail with simplicity to create an intuitive marketplace for hunts
BirdDog came to Narrative with the vision of creating the first hunting platform where someone can easily browse hunting experiences and purchase those experiences with confidence. These capabilities combined with land and game owner partnerships expands the possibilities for hunters to access the great outdoors that’s efficient and safe for both parties.
The team studied how other industries commonly use booking systems and identified universal patterns and systems that would apply to hunting experiences. Ease of use was a key requirement to make this platform successful. As we began designing the experience, we simultaneously drafted a brand implementation strategy.
Chad translated our ideas into a simple, beautiful experience, and helped us strategize on how to bring our product vision to life. I recommend him to anyone who wants to bring beautiful, differentiated experiences to market.
Jonathon Lusk
BirdDog Co-Founder
Implementing bold brand elements to enhance the digital booking experience
Setting a goal to keep the experiences front and center, we've introduced vibrant brand elements to enhance your booking experience. Everything in our design is geared towards highlighting the star of the show – the unforgettable experiences. While making it easy for you to navigate and book, we reserve special brand moments for BirdDog's unique identity to shine through, adding celebrations and clear communication to enhance your overall journey.
A modular design approach afforded development flexibility for each stage
When designing features for BirdDog, we kept a dual focus on creating a Minimum Viable Product (MVP) while envisioning the future trajectory of the product. Our approach involved carefully balancing immediate user needs with the long-term vision for scalability.
User validation clears a path for growth
As users actively engage with and endorse our product, their feedback and positive experiences not only affirm the value of our current offerings but also highlight potential avenues for growth.
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The attention to detail and the focus on an enjoyable experience for the hunters were top notch. The Vaqueros were absolutely on their game the entire time. They served us well and anticipated what we needed or wanted at every turn.
Wes W
BirdDog Hunter
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BirdDog makes it easy for landowners to earn sustaining income
We've crafted an experience for landowners to showcase their unique property and the outdoor experiences it offers. The user-friendly platform makes it easy to highlight the distinctive features of their land and the various outdoor activities available. This process not only enhances the visibility of their property but also unlocks additional income streams.
By granting people access to these extraordinary outdoor experiences, the BirdDog platform empowers landowners to turn their properties into revenue-generating assets. Facilitating transactions and providing a secure booking system, we ensure that landowners can effortlessly monetize their offerings. It's about simplifying how easy it is to showcase the property and creating opportunities for financial growth through the unique outdoor adventures the land provides.
Helping hosts provide top-tier experiences
Our platform is built to help hosts create great experiences for hunters. The host interface lets them see upcoming reservations, manage blackout dates for personal use, and connect with animal brokers for additional wildlife. It's all about giving hosts a clear view of what's happening on their ranch and providing simple tools for day-to-day management.
Revolutionizing access to the great outdoors
Since BirdDog’s inception they have partnered with 30 ranches and have achieve two rounds of successful fundraising.
