About
RA Sotol is a bold and exciting spirit brand that captures the essence of the desert sun and ancient traditions. Inspired by the Egyptian sun god Ra, this concept explores how a premium Sotol brand might look and feel.
Inspiration
For RA Sotol, the design combines minimalism with bold imagery to create a strong and memorable brand identity. I used bright and bold colors inspired by foods and spices that might accompany Sotol cocktails, reflecting the vibrant energy of the desert sun. The aesthetic features a powerful mark and simple design elements that evoke the warmth and beauty of the desert landscape. The goal was to honor tradition with a modern twist, blending timeless elegance with a forward-looking vision.
Note
This logo is available for purchase. If you’re interested in making it yours, feel free to reach out!
