For Bolt, I drew inspiration from the high-octane world of Formula 1 racing and the dynamic appeal of contemporary athletic wear brands. The design explores how top racing teams like Mercedes-AMG Petronas and Red Bull Racing create standout identities through sleek, high-performance gear and cutting-edge technology. I aimed to capture this spirit of excellence and innovation by blending bold, vibrant colors with minimalist, high-impact design elements.

Bolt channels the energy of the racing world into a bold new cycling brand that speaks to a younger, energetic audience. I looked to up-and-coming brands like R.A.D and LSKD for their approach to youthful, stylish athletic wear that resonates with a new generation of sports enthusiasts. Their use of bright, eye-catching colors and sleek, modern designs inspired the creation of a brand identity that is both fresh and exciting.